Why is this a substantially darker shade of yellow than other brands?

November 30 2020
Hello Steely, thank you for your question. Our whey is in part yellow/golden because our cows graze on pasture grasses that result in a higher intake of beta carotene that naturally results in milk a slight yellow/golden color. We also do not bleach our whey as some companies do to achieve a white/uncolored whey. Thank you!